This was something special. Part of corporate identify for PGE, for print commercials, flayers, etc.
The idea was that every machine starts its life only when electricity is ON; without it is useless.
So, I've brought life to those useless machines, no matter how small or big they were.
First lunch of new identification and KV's was for three major areas: homes, small companies, big industries.
I chose popular machines to represent each area. We had iron for homes, coffee maker for companies and big turbine straight from industries world.
Photos of those tools were faded (saturation) so that the electricity could realy stand out.
Client liked the project so much that he decided to use those illustrations as a benchmark for whole campaign.
It was turned into spot that was shown in Polish cinemas before new Bond movie.
Client: PGE
Agency: K2 Internet
The idea was that every machine starts its life only when electricity is ON; without it is useless.
So, I've brought life to those useless machines, no matter how small or big they were.
First lunch of new identification and KV's was for three major areas: homes, small companies, big industries.
I chose popular machines to represent each area. We had iron for homes, coffee maker for companies and big turbine straight from industries world.
Photos of those tools were faded (saturation) so that the electricity could realy stand out.
Client liked the project so much that he decided to use those illustrations as a benchmark for whole campaign.
It was turned into spot that was shown in Polish cinemas before new Bond movie.
Client: PGE
Agency: K2 Internet
Promo poster
Industries turbine KV